Daria Victorov, CFP®

Financial Advisor
Daria Victorov

My Story

Driving with my father, in his shiny silver BMW, on our way home from college orientation, he turned to me and said, “How are you going to pay for college?” The silence that followed was deafening. I was paralyzed, I had no idea. We had never discussed paying for college, or finances in general. During the three-day orientation which included signing up for classes, touring the campus, and meeting my future roommate, we never discussed the actual cost of college or how it would be covered. During that 4-hour drive home, my mind was racing as I tried to come up with a plan. How was I going to pay for this enormous bill that was now lingering over me? I went through all of my accounts to determine if I would even be able to cover the first semester. Not even close. I was numb with shock. I had been working for as long as I could remember and yet I had almost nothing to show for it. All the money I made had been spent on frivolous items and a used luxury car I couldn’t afford. My savings and checking accounts barely had a balance. I made many financial mistakes. Thankfully, I was eligible for a variety of financial aid for tuition. I accepted everything they were giving, even though I knew nothing about the loans and grants.

In hindsight, I should have realized when I was paying for my own application fees that my parents didn’t save for college. In fact, I was paying for almost all of my own living expenses, except for the roof over my head.

Since I was then responsible for paying for my school, I wanted to study something I enjoyed and more importantly, do something that would allow me to make an impact on people’s lives. When I came across the financial planning program I was hooked after my first class. It showed me there were smarter ways to make financial decisions and reach your goals. It’s allowed me to pursue a path that I love and help others avoid making the same mistakes I did.

Throughout my career, I constantly strive to make my work as a Financial Advisor more equitable and inclusive through DEI initiatives. These have not only helped me expand what’s possible at Abacus and within the Finance Industry as whole, but has also led to my involvement with the NAPFA DEI Committee. In 2022, I earned my DEI Certification through the DEI Certification and Training Program offered by NAPFA.

How I’m expanding what’s possible with money

During tax season I volunteer to prepare returns for low to moderate income residents in San Francisco. I also enjoy volunteering for financial literacy causes.

Outside of work, my passions include

In my free time I love spending time outside hiking in local or National Parks and traveling to new countries. When at home in San Francisco you can find me trying new restaurants or cooking a seasonally inspired recipe. Most recently I am learning piano and taking pictures on my Canon.

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