Danielle Onesto

Director of Marketing
Danielle Onesto smiling

My Story

On my 5th birthday, with the candles glowing in front of me, I struggled to make a wish. One wish. As the seconds ticked on, the pressure grew and the yellow wax dripped onto the chocolate frosting. I thought, “I have to pick one thing?” I couldn’t decide.

Even worse than making a birthday wish was trying to answer the question, “What do you want to be when you grow up?” My mother’s wise but vague advice was to “follow your heart.” As a result, my indecisive but curious heart took me on a wild ride. I backpacked through Asia, meditated in India, and trekked through the Himalayas trying to find myself. 

When I returned home I became a creative entrepreneur. I developed school programs, painted murals, taught writing, planned events, built websites, sold artwork, and bartended. At one point, I had 5 jobs. Free-lance life was exciting and I developed a lot of skills, but the stress of money always weighed heavily. The time had come to finally decide on a path.

When I met the Abacus team, I knew this was a place where all of my skills could come together to serve others.

How I’m expanding what’s possible with money

Marketing is storytelling! I’m passionate about decoding complex financial jargon and translating it into easy to understand language. I love sharing these concepts with those who feel they are “outsiders” to the finance world, as I once did. Supporting others on their journey towards financial empowerment is what lights me up.

Outside of work, my passions include

I’m probably either drawing in my art studio or at the beach surfing (and yes, the water here in Northern California is very cold!)

Follow Danielle Onesto

Simplify your life with a plan that connects your money to what matters most.

Simplify your life with a plan

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