Brent Kessel, CFP®

Founder & Financial Advisor
Portrait of Brent Kessel

My Story

I’m a white guy from Africa. 

Cape Town, South Africa, to be exact. 

I remember being 8 years old, the thud of the soccer ball against my foot, playing in the front yard when my Mom came to the door and called out “Teatime.” When I walked into the house, all the fresh air felt squeezed from my lungs, I looked up at my Mom’s face, saw tears in her eyes and breathed, “What’s wrong?” Her voice was a whisper, “Adelaide’s baby died last night.” 

I was frozen inside and couldn’t believe what I’d just heard.  Adie was our nanny who was like a second mom to me: she made me meals, gave me baths, and lived in a small room off the kitchen, six hours from her home, family, and pediatrician. For the first time in my life, I realized that the main reason I was alive, well-fed, and sheltered was thanks to the unearned privilege of my skin color. 

A couple years later we immigrated to America and I completed my education. All along I kept thinking that I’d seen my beloved Adie’s baby die, likely from a preventable cause, and yet as a child, I hadn’t thought about the inequities of Apartheid very often. This memory makes me wonder what I’m not thinking about enough today. 

I began investing my own small account for social and environmental impact in 1993. In my late 20’s, I decided I wanted to help people use wealth to meet their personal goals and also to help others, so I founded Abacus in 1996. While Abacus clients have varying values and goals, my family’s personal investments and philanthropy are particularly focused on climate change, gender and racial justice, animal welfare, and poverty alleviation. 

I look for where the suffering is greatest and where my money can go the furthest. Like me, most of our clients are motivated to care not just for themselves but also for the world. Our expertise at Abacus is helping them do just that and this mission fills me with joy, as does being honest about what we don’t yet know.

How I’m expanding what’s possible with money

I’m engaging high net wealth individuals and families in a brave conversation about wealth, impact and well-being, an advisory journey I call the Enough Project. Participants are guided to find an answer to ‘How much is enough?’ From there, they learn how to apply their surplus resources to make an outsized contribution to tackling the world’s most pressing problems, which paradoxically creates greater personal well-being at the same time.

Outside of work, my passions include

Yoga, snowboarding, family travel, and goofing off with my nieces and nephews.

Learn more about the Enough Project

Download The Enough Project: Key insights from Brent, co-founder of The Enough Project, on his personal journey of exploring ‘enough’.

Download: Enough Project Insights
By providing your email address, you'll be signed up to receive periodic emails and financial education from Abacus, which you can unsubscribe from at any time.

Follow Brent Kessel, CFP®

Simplify your life with a plan that connects your money to what matters most.

Simplify your life with a plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.