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Zivia Beniflah

The reason I got into this profession

As a wife and a mother of five children, my primary role for many years was that of nurturer, caretaker, mom. A few years ago I reached the point in my life where I felt it was necessary to add “provider” to my list of roles. Private school tuition played a large part in my decision to add a paying job to my already hectic life. Another contributing factor was my need for adult interaction.

I started my family at a young age, and they were my complete focus. I hadn’t taken the necessary steps to have a career I could advance in. However, I knew that I would never be satisfied with the jobs available to me at the time—such as sales clerk in a retail store or my local supermarket. Therefore, I enrolled in an accelerated office technology course so that I could improve my computer skills and enter the business world. I graduated at the top of my class and discovered talents I was never aware of. Within a couple of weeks of completing my course, I was hired as the firm receptionist here at Abacus. A month later, a client service associate position opened up and my mentor believed I would have no trouble transitioning to that position. With her encouragement, I started my journey on the path into my new career at Abacus.

One thing I’m doing to help the planet

With a family of seven, I do a lot of grocery shopping. I switched to reusable bags so as not to waste paper or plastic.

Outside of work, my passions include

Volunteering in my community by providing meals to families in need, spending quality time with my family, tribal belly dancing and crochet.

One goal I’m saving for

My three older children have all expressed a desire to spend a year studying in Israel after graduating from high school. I’m currently saving to help them achieve that goal and I have actually done it for my oldest child. Down the road, if my two youngest kids follow in their sibling’s footsteps, I’d love to be able to do the same for them.

The primary way I’m advancing my career knowledge

I attend educational conferences through Schwab’s Advisor Services and TD Ameritrade. I am always communicating with my coworkers about best practices and continually read up on items I am interested in that relate to my career.


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