In 2009, my close friend Ben, who is in his 60s, told me that he had just inherited $1 million. I told him about the Rainbow Portfolio™, which offers innovative sustainability screening and diversifies risk by allocating to seven distinct categories of stocks. “Your $1 million, if all goes well, will likely grow to over $2 million in 10 years. And you’ll be providing capital to the best business ideas all around the world.”
But Ben’s friend Walter persuaded him to invest that same $1 million into a tech startup, telling him, “An investment into this tech company could easily turn the $1 million into $50 million.”
